#Drawloves Pop-ups

LV Paris Pop Up ‘ A walk in the park’ 

Louis Vuitton’s new pop up in Paris ‘ A walk in the park’ celebrates their Artistic director Virgil Abloh by creating this menswear accessories store. The store has been inspired by the catwalk presentation of Autumn - Winter 2021 and this is so in-sync with the collections youth culture movement.

The pop-up itself is dedicated to limited edition exclusive, rare trainers, jewellery and accessories created by the fashion house which is sure to drive popular demand. Exclusive product is the ‘hero’ and is highlighted via considered spotlighting, displays are aligned with the colour gradient of the store. 

Strong saturated rainbow colours are championed and create a full disruptive impact in a space of simple but effective forms. We love this confident use of colour.