#Drawloves Sustainability

Selfridges Project Earth

For a long time sustainability in retail has been approached tentatively, with retailers talking about giving more consideration to sources of materials, ethical manufacturing, energy consumption only if the financial value is viable rather than making the benefits to the planet an integral part of their business model.

Selfridges plan to lead the way with the project earth initiative putting sustainability at the core of their business. Collaborating with sustainable conscious brands, engaging with bloggers and organisations they hope to initiate the change in the way we shop forever.

With more earth-conscious consumers influencing the market, it is exciting to see the creative opportunities that will develop and how sustainability can provide an enhanced brand experience. Reselfridges a new sub-brand for Selfridges will see the refurbishment, rental, and reuse of preloved vintage items. The second-hand market is expected to grow in coming years faster than fashion retail with brands such as Depop already leading the way. We look forward to the future.