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Phase Eight New Concept
Client: Phase Eight Location: Rushden Lakes, UK Type: Concept Design | Technical Design Package | Landlord Approval | Design Delivery
Phase Eight invited Draw Creative Design to create a new concept design for their standalone boutique store in Rushden Lakes shopping centre that celebrated the 'Botuique'. A new personal shopper studio was developed to enhance the brand experience, and a fresh approach to the interior aimed to attract a new audience to the brand.