River Island | Manchester Trafford Concept Store

Client: River Island

Location: Manchester Trafford centre

Type: New Brand logo creation | Concept | Technical Drawings | Landlord Proposal | Design Management | Brand Creation

Draw Creative collaborated with British fashion house River Island to create a 21,000 sqft of retail with exciting new interactive fitting rooms and coffee area to create dwell time within store. , This is a new retail concept designed to reinvigorate the high street. Introducing a modernised take on the retailer’s brand, while paying homage to its craftsmanship and family business culture. Draw was tasked with creating an elevated store experience and new brand logo that not only spotlighted River Island’s craft process, but also reflected its family business nature.