Strathberry Edinburgh Victoria Street

Client : Strathberry

Location : Edinburgh Victoria Street

Type : Concept Design | Fixture Design | FF& E | Specification | Construction Pack | Design Management | Planning Application

We collaborativley crafted a new store design strategy for Scottish born contemporary luxury handbag retailer Strathberry who tasked us with designing a retail experience which aimed to thoughtfully expand their stand alone retail presence internationally, with warm and welcoming physical spaces where customers can immerse themselves in our brand.

Our response was to forge a set of key design principles under the title of ‘The Strathberry Lounge’

A home from home, a place of personal value not price tags which reflects their core values of craftsmanship, accessible and kind luxury, and passion for cultural curiosities. Flexible enough to give a sense of familiarity irrespective of location with a consistent thread of Strathberry origin. We then applied this new approach to showcase within the new Edinburgh store, located within the Unseco hertiage area of Victoria Street